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Technology adoption is the process by which individuals or organizations embrace new technologies and integrate them into their daily lives or work. This may occur, for example, when people purchase new smartphones or computers, or when companies implement new software or hardware to improve their business processes. Technology adoption can also occur on a larger scale, such as when an entire industry or society adapts to new technologies. The goal of technology adoption is to improve the efficiency and performance of individuals or organizations through the use of new and improved technologies.